Announcing Concepta’s New Branding!

Big news! Over the last few months, we’ve invested a lot of time and energy into building a new visual identity. We’re very happy with the results and are confident you will be too. We’re excited to share this update and why we’ve done it.

Now to officially announce, Concepta has gone through a rebrand! 

What’s changed?

We’ve released a new brand identity, which includes the changing of our logo, typography, colors, imagery, messaging and website. It’s a lot bolder, simpler, and more modern.

Our old logo was a blue solid cube inside of a larger, transparent cube. It symbolized what our solutions are…a building block and the missing piece that many enterprise companies were looking for.

Our new logo shows an arrow pointing upwards. If you look closely though and allow your eyes to create the rest of the outline, you’ll see a hint of the cube’s existence. Our designer used techniques such as 3D, shadowing, and use of lines to give the design a field of depth. The rebrand represents us evolving, moving forward, and helping our clients discover the missing piece to disrupt their industries.

The new messaging is all about evolving and moving forward. Being stuck is not an option. Everything in our lives is the result of advancement. Concepta was built 13 years ago and as new trends and developments become standardized, we continue to move forward so we’re not left behind, and neither will our clients.

What’s staying?

In the rebranding process, we wanted to leave some things untouched. Our services, values, level of service, quality of delivery, and our people have remained the same.

Concepta services are still the same but now fall under three main categories: Product Development, Technology & Engineering, and Strategy & Growth. This is packaged in a way that makes it easier to understand what we do.

We are making our process now more pronounced. We live and breathe the agile methodology and it’s only fair to share how we make things happen here. Not only does our development team utilize this method, our entire company, including the operations team (sales, marketing, finance, project management) are on board too. 

Our values are based on 5 pillars: excellence, passion, commitment, integrity, leadership, and teamwork. Through these, we are able to deliver quality work that takes only weeks, not years.

Why rebrand now?

Times have changed. We aren’t the same company that we were 10 years ago, 3 years ago, or even last year. We’ve evolved. 

Concepta CEO, Leo Farias, says it best: “As a company we have grown and the quality of work has continued to increase. It's important that everything we do displays our values and level of quality we deliver.”

With a growing number of clients, a recent acquisition, a change in leadership, and new messaging, it was time for an update. 

We hope you like what you see and if you would like to learn more about us or our services, feel free to contact us at or 407.720.4711.

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